SEO Specialist

We are hiring an SEO Specialist to help people find Upfynd when they search for software. Upfynd has thousands of product pages, hundreds of category and tag pages and fresh launch pages every month. You will own the plan that helps each of them rank for the searches that matter.

Why this role matters

Most people looking for software start with a search engine, and increasingly with AI answer engines. Strong SEO brings the right visitors to Upfynd and gives makers on the platform real exposure, which is exactly what keeps the directory growing.

What your week looks like

• Plan and improve programmatic SEO for product, category, tag, alternatives and launch pages.
• Research keywords around software categories, use cases and product comparisons.
• Run technical audits and work with developers on crawl budget, indexing, speed and internal links.
• Manage structured data such as SoftwareApplication, Review and Breadcrumb schema.
• Brief writers on blog content and earn quality backlinks through outreach and PR.
• Track rankings and traffic in Search Console and GA4, and share clear monthly reports.

You will do well here if you have

• 2-4 years of hands-on SEO, ideally on a large site with many templated pages.
• Strong technical SEO knowledge, including indexing, canonicals, sitemaps and schema.
• Experience with Google Search Console, GA4 and Ahrefs or Semrush.
• Basic HTML and an understanding of how JavaScript sites are crawled.
• Curiosity about how AI search and answer engines choose sources.

Nice to have

• Experience with Screaming Frog or similar crawlers.
• Experience with directory, marketplace or review sites.
• Basic SQL or Python for working with large SEO datasets.

Your first 30, 90 and 180 days

• 30 days: You have audited the site, set up clear tracking and shared a prioritised list of fixes.
• 90 days: The top technical issues are fixed and organic traffic to key templates is trending upward.
• 180 days: You own Upfynd's SEO strategy, with steady organic growth and a regular testing rhythm.

Where and how you will work

This is a full-time, onsite role at our office on the 11th floor of O-Hub, Infocity, Bhubaneswar. You will sit with the people you build with, which keeps decisions quick and conversations easy. Your everyday tools will include Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog and Google Sheets.

About Upfynd

Upfynd is a directory of new software, ranked by the people who actually use it. Every person gets one upvote per product, reviews come from real users, a person on our team checks every listing before it goes live, and nobody can pay to move up. Makers list and claim their products for free, and anything sponsored is clearly labelled and never touches rankings.

How to apply

Send us your CV along with examples of SEO results you have driven and how you achieved them. Just like every listing on Upfynd, every application is read by a real person, and we reply to everyone who applies.