Press & brand
Writing about Upfynd
Everything a journalist, partner or maker needs to describe us accurately: the facts, a boilerplate you can lift as it is, how the name is written, and the logo files. For anything else, write to us and a person replies.
At a glance
The facts
- What it is
- A software directory ranked by the people who use it
- Based in
- Bhubaneswar, India
- Business model
- Free to list, free to claim; anything paid for is labelled
- Ranking
- Community upvotes, one per person per product
- Review
- Every listing and claim checked by a person
- Leadership
- Nihar Ranjan, Co-founder & CEO; Akash Mohapatra, Co-founder & Director
Boilerplate
Describe us in one paragraph
Upfynd is a directory of software ranked by the people who use it. Every product has a page with what it does, who it is for, how it is priced and what its users say, organised into categories people can browse. Products rise on upvotes, one per person, and reviews come from real users. Listing and claiming a product are free, every submission is reviewed by a person, and anything paid for is labelled and never affects a ranking. Upfynd is based in Bhubaneswar, India.
Use it as it is or shorten it. Please do not add claims we have not made.
The name
How to write it
- YesUpfynd, with a capital U and the rest lowercase, in running text.
- Yesupfynd.com when you mean the website address.
- NoUpFynd, UPFYND or Up Fynd. The wordmark's styling is for the logo only.
- NoRecolouring, stretching or adding effects to the logo.
The colours
Brand palette
- Brand green#0a7b66
- Mint#6fe0bc
- Ink#0c111d
- Deep green#02251f
Brand green carries the arrow and every primary action. Ink is the wordmark on light surfaces; on dark surfaces the wordmark is white and the arrow turns mint.
The logo
Logo files
Two versions of one wordmark. Use the SVG wherever it is supported; the PNGs are 2608 by 1372 pixels on a transparent background.
Do and don't
The mark works when it is left alone: the right version for the background, enough room around it, and nothing added.
- Do
Dark wordmark on light
- Do
Light wordmark on dark
- Do1U1U
Clear space of one U all round
- Do24 px
Never smaller than 24 px tall
- Don't
Stretch or squash it
- Don't
Recolour any part of it
- Don't
Rotate, outline or add effects
- Don't
Place it on busy imagery
Linking to Upfynd
Three situations cover almost every mention. Link the name on first use, and send readers to the most specific page.
In an article
Write Upfynd with a capital U and link the first mention to the home page. No need to link every mention.
https://upfynd.comAbout UpfyndTo a product
Link to the product's own page rather than a search or category, so the reader lands on the reviews and the upvote count.
https://upfynd.com/products/<slug>Find a product pageFrom your own site
Makers can link to their listing from their website and launch posts. Claim it first so your replies to reviews are shown as yours.
Listed on Upfynd → your product pageHow listing and claiming work
People
Available for comment
Nihar Ranjan
Co-founder & CEO
He sets Upfynd's direction and is responsible for how the directory grows: the makers and companies who list on it, the partners it works with, and making sure the platform stays useful and fair for the people who rely on it to choose software.
Speaks on Company direction · Growth and partnerships · Maker and community relationships
Akash Mohapatra
Co-founder & Director
He leads how Upfynd is built: the product, the technology behind the directory and its rankings, and the data that keeps listings accurate, so that what you see on each page can be trusted.
Speaks on Product and engineering · Platform and data · Trust and quality of listings
Working on a story?
Interviews, data about the directory, or a correction: email us and one of the founders replies.