Growth Marketing Executive

Upfynd is hiring a Growth Marketing Executive who loves testing ideas and learning from data. You will help grow both sides of Upfynd: makers who launch their products and people who come to discover them.

Why this role matters

A directory gets more useful as more people use it. More makers mean more great products to find, and more visitors mean more honest votes and reviews. You will find the channels and messages that make that flywheel spin faster.

What your week looks like

• Plan and run growth experiments across email, social, communities and paid channels.
• Build email journeys for new makers, new members and monthly launch digests.
• Run small, focused campaigns on LinkedIn, Google and X, and track every rupee.
• Improve sign-up and submission conversion on key landing pages with the design team.
• Set up tracking in GA4 and report clearly on what is working.
• Work with partners such as startup communities and accelerators to reach makers.

You will do well here if you have

• 1-3 years in digital or growth marketing, ideally for a tech product.
• Hands-on experience running campaigns on at least one ad platform.
• Comfort with GA4 and reading campaign data.
• Experience with email marketing tools.
• A test-and-learn mindset and clear written communication.

Nice to have

• Experience marketing to founders, developers or SaaS buyers.
• Experience with landing page builders or A/B testing tools.
• Basic design skills in Canva.

Your first 30, 90 and 180 days

• 30 days: You understand our audiences and funnel, and tracking is set up properly.
• 90 days: You have run several experiments and shared a weekly report on what worked and why.
• 180 days: You have a proven set of growth channels and have clearly improved sign-ups or submissions.

Where and how you will work

This is a full-time, onsite role at our office on the 11th floor of O-Hub, Infocity, Bhubaneswar. You will sit with the people you build with, which keeps decisions quick and conversations easy. Your everyday tools will include GA4, LinkedIn Campaign Manager, Google Ads, our email platform and Canva.

About Upfynd

Upfynd is a directory of new software, ranked by the people who actually use it. Every person gets one upvote per product, reviews come from real users, a person on our team checks every listing before it goes live, and nobody can pay to move up. Makers list and claim their products for free, and anything sponsored is clearly labelled and never touches rankings.

How to apply

Send us your CV along with a short note on a growth experiment you ran and what the numbers showed. Just like every listing on Upfynd, every application is read by a real person, and we reply to everyone who applies.