Thematic
AI analysis of customer feedback that reveals drivers of churn and loyalty
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About Thematic
Thematic reads large volumes of unstructured customer feedback, such as survey responses, reviews and support tickets, and groups it into themes without manual coding or preset taxonomies. It shows what drives satisfaction, churn and loyalty. Insights, research and customer experience teams use it to give reports that can be traced back to the original comments. The company says customers have lifted NPS by 5 to 35 points after acting on the findings.
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