Attribution
Multi-touch, account-based attribution for marketing spend
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About Attribution
Attribution tracks individual user journeys to show which channels and campaigns create revenue. It supports five models, including first touch, last touch, linear, time decay and position-based, plus media mix modeling and incrementality tests. It ties spend to each user to compute CAC, ROAS and LTV, and can send conversions back to ad platforms. Ecommerce brands, SaaS companies and agencies use it to see the whole marketing budget in one snapshot.
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