Snap Art
Snap's AR platform for building lenses and effects for Snapchat
Launched yesterdayeasylens.snapchat.com
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About Snap Art
Snap Art points to Snap's augmented reality platform, where creators and developers build lenses that appear in Snapchat and other apps. The tools let designers make face effects, world effects and interactive filters. Brands use lenses for campaigns, and individual creators publish them for friends and followers. Publishing to Snapchat gives a ready audience, and the platform includes templates for getting started.
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