Permutive
Privacy-safe ad targeting that keeps data on the user's device
Launched 152 months agopermutive.com
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About Permutive
Permutive rebuilds data infrastructure for advertising, so targeting, frequency capping and measurement keep working as third-party identifiers like cookies disappear. It is a paid product. It works with cohorts, which are privacy-safe descriptions of users, so advertising use cases do not need personal identifiers. Processing moves out of the cloud and onto the user's device. The company describes its approach as AI-driven, privacy-safe data collaboration with no ID limitations and no data transfers.
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