Aviron Interactive Rower
Connected rowing machines that turn workouts into video games
Launched yesterdayavironactive.com
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About Aviron Interactive Rower
Aviron makes connected exercise machines, starting with an interactive rower, that put workouts inside games. Instead of staring at a console, users row through game worlds and compete with others, which is the company's answer to Peloton-style fitness. The Y Combinator-backed startup uses game psychology and live content to keep people motivated, and it builds the hardware and the software platform together. Home fitness buyers who get bored of ordinary cardio equipment are its audience.
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