
Search ad management and PPC tips for small marketing teams
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Running Google and Microsoft search ads takes constant tuning, and WordStream was built to cut down that work. Its software scans an ad account, flags wasted spend and suggests changes to keywords, bids and ad copy. Marketers use it to manage PPC and SEM campaigns across search and social, track results in one report and get a weekly list of improvements to act on. Expert advisors and a free Google Ads grader sit alongside the software, which suits agencies and small businesses with limited ad budgets.
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