TechTarget
B2B marketing and sales services built on buyer intent data
Launched 1 week agotechtarget.com
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About TechTarget
TechTarget sells intent-driven marketing and sales services to technology vendors. It runs networks of enterprise IT publications and uses reader activity to show which companies are researching particular products. Large technology companies buy that data and its content-based marketing programs to find buyers earlier in the purchase process. IT professionals also read its sites for guidance on software and infrastructure. It is a media company on one side and a demand generation business on the other.
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