Tapad
Cross-device identity graph for linking phones, laptops and TVs to one person
Launched 1 week agotapad.com
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About Tapad
Tapad is an advertising technology company that works out which phones, tablets, laptops and connected TVs belong to the same person or household. Its cross-device graph lets marketers reach one audience across screens, cap how often they see an ad, and attribute a purchase on one device to a campaign seen on another. Analytics and measurement features sit on top, so teams can check whether cross-screen campaigns worked. The company is part of Experian and sells to advertisers, agencies and publishers on a paid basis.
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