
Competitor keyword, backlink and PPC research for search marketers
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SpyFu shows what keywords your competitors rank for and bid on. Enter a domain and see its organic terms, paid ads, ad history and backlinks, then build your own lists from that data. Marketers use it to find keyword gaps, copy proven ad angles and track rankings over time. It has also added research on how AI chat tools mention a business. SpyFu is paid software for SEO and PPC specialists and agencies.
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