Customer and employee experience management with XM research services
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Service Management Group, known as SMG, sells experience management programs to brands that want to hear from customers and employees. It is aimed at retailers, restaurants and other multi-location businesses with many places to measure. Its offering covers customer experience surveys, employee experience platforms and market research under the XM banner. Results are rolled up so managers can compare locations and respond to problems. SMG is a paid, services-led product rather than a self-serve survey tool.
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