
Do-it-yourself survey tools for understanding customers
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Segmanta provides survey software for companies that want to run their own consumer research. You design a survey, reach respondents and analyze the answers on one platform. Results can be enriched with data on the audience, so decisions rest on facts about who answered. It is meant to improve customer experience and guide growth. Plans are paid. Marketing teams and small businesses use it to get consumer insight without hiring a research firm.
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