
Warehouse-native customer data pipelines and profiles
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RudderStack is a customer data platform that runs on top of your own data warehouse. It collects events from websites, apps and servers, builds unified customer profiles, segments audiences and sends the results to marketing and analytics tools. Pipelines run in both directions, so warehouse data flows back into operational systems. Data and engineering teams use it for governance and control, with agentic features added across the data lifecycle. Open-source roots and developer-friendly tooling are part of its appeal.
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