Programmatic ad buying for brands that want reach across web and connected TV
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Rubicon Buyer Cloud is the demand-side buying product from the programmatic advertising company behind Rubicon Project, now part of Magnite. Brands and agencies use it to plan and buy ad inventory across display, video and connected TV, targeting audiences and measuring how campaigns drive engagement and customer acquisition. It sits opposite Magnite's publisher tools, which help sites and streamers sell their space. The buyer-side technology is aimed at advertisers and media teams who want one place to run programmatic campaigns.
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