Marketo
B2B marketing automation for campaigns, lead scoring and nurture
Launched 253 months agomarketo.com
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About Marketo
Large B2B marketing teams run lead generation on Marketo, now sold as Adobe Marketo Engage. It builds email programs, scores leads and personalises buyer journeys to move prospects through the pipeline. Reports connect campaigns with revenue, so marketers can see what drives deals. The product is a paid marketing automation suite that integrates with CRM systems and is common in enterprise sales organisations.
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