
Define metrics once in SQL and reuse them in Sheets and BI tools
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OWOX builds data products for marketing and analytics teams. The idea is to define a metric once in SQL, then reuse the same definition in Google Sheets, BI tools and AI chat, so everyone sees matching numbers. Its BI pipeline pulls data from multiple sources, tracks user behaviour, supports campaign optimisation and helps generate SQL queries faster. Analysts and marketers who work in BigQuery use it to reduce reporting rework. Some parts are free, and others are paid.
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