
Retention marketing driven by customer data and predictive segments
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Optimove is a retention automation platform for marketers. A real-time customer data layer feeds predictive micro-segmentation, which groups customers by how they are likely to behave next. Marketers schedule, run and measure campaigns across channels from one place, and AI optimises who gets which message. The goal is to build lasting customer relationships and raise lifetime value. It is a paid product aimed at brands with large customer databases, such as retail and gaming.
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