Magnite
Sell-side ad platform for publishers, including connected TV inventory
Launched 1 week agomagnite.com
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About Magnite
Publishers who sell advertising need a way to reach buyers across many formats, and Magnite is built for that. It is a sell-side ad platform that helps top publishers earn more from every channel, connected TV included. Magnite calls itself the world's largest independent sell-side platform and is a member of the IAB's open media program. The sell-side role means it works for the owner of the inventory rather than the advertiser, handling how that inventory is offered to programmatic buyers. It is aimed at media owners rather than brands.
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