Lexer Customer Data Platform
Customer data platform that mixes first-party data with human insight
Launched yesterdaylexer.io
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About Lexer Customer Data Platform
Lexer is a customer data platform for retailers and consumer brands that pulls data from stores, e-commerce and marketing tools into unified customer profiles. It combines that data with what it calls human data, meaning real context about why people buy, and software that segments audiences and powers campaigns. The aim is more genuine engagement with customers and prospects. It suits marketing teams at retail brands that want to know their customers better.
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