
In-image and in-screen ads placed by computer vision on publisher pages
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GumGum is an advertising technology company known for placing ads inside images and video on publisher sites, matched to what the picture actually shows. Its computer vision reads page content, so a brand can appear beside a relevant photo or alongside a live sports moment, with contextual targeting that does not depend on cookies. Publishers get another source of ad revenue, while agencies and advertisers buy contextual placements and brand safety checks. It is a paid service aimed at media owners, marketers and agencies running programmatic campaigns.
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