Google Tag Manager
Free tag manager for deploying website and app tags
Launched yesterdaymarketingplatform.google.com
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About Google Tag Manager
Google Tag Manager lets marketers and webmasters add and update tracking tags without editing site code each time. Install one container snippet, then manage tags for analytics, advertising and conversion tracking from a web interface. Triggers decide when tags fire, variables pass data to them, and a preview mode tests changes before publishing, with versioning for rollbacks. It is part of Google Marketing Platform and works smoothly with Google Analytics. Marketing and analytics teams of all sizes use it, and it is free.
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