AI features inside Salesforce CRM for predictions, recommendations and generated content
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Salesforce Einstein is the artificial intelligence layer built into the Salesforce platform. It brings predictions, recommendations and generative AI into the CRM so sales, service and marketing teams can act on their customer data. Salesforce positions the wider platform as a unified place for data, AI, CRM, development and security. Einstein works on the same records teams already keep there, for example to rank leads or draft replies. Customers license it alongside Salesforce products.
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