
Social proof notifications that make a site look busy
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Fomo shows small pop-ups on a website announcing recent purchases, sign-ups and reviews from real visitors. The idea is to give shoppers a sense that others are buying, in the way a busy store reassures people walking in. It connects to e-commerce and marketing tools to pull in real events, and notifications can be styled to fit the site. Online stores and SaaS companies use it to lift conversion rates.
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