Automated customer journeys by push, email and in-app message
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FlareLane is a paid customer engagement tool that sends automated journeys across web and app channels such as push notifications and email. Marketers trigger messages from user actions. The aim is higher conversion, with segments and rules deciding who sees what and when. Results are tracked per campaign. It suits ecommerce and app teams that want to move beyond one-off broadcasts toward behaviour-based messaging.
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