
Customer data platform that builds one profile per customer from every channel
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FirstHive is a customer data platform that merges data from online and offline channels into one customer identity, giving marketers a single customer view. Its AI decisioning engine uses that unified, real-time profile to decide the next action for each person, turning signals such as visits and purchases into campaigns. It is sold as a paid product. It suits retail, banking and consumer brands that want personalised engagement based on joined-up data.
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