
Marketing automation for SaaS: emails triggered by user behavior
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SaaS companies use Encharge.io to send emails based on what users do on a website and inside the app. Marketers draw out journeys on a visual builder, from signup and onboarding through to upgrade and renewal. Contacts are segmented by behavior, and an AI assistant suggests subject lines by reading the email content. The tool is paid and aimed at product-led software teams.
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