
Account-based marketing and sales software that targets buying companies
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Demandbase is a paid account-based marketing platform that helps B2B sales and marketing teams focus on the companies most likely to buy. It combines intent data, account identification and advertising so teams see which target accounts are researching their category, then run ads and outreach to the people inside them. The company grew from Bizo, a B2B audience targeting business it acquired, and reporting measures pipeline and revenue influence by account. Teams use it to align sales and marketing around a shared list of accounts.
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