
Headless commerce API for brands building custom storefronts and B2B shops
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Retailers and manufacturers that outgrow a packaged shop platform use commercetools to assemble their own commerce stack. It is an API-first, headless commerce engine, so catalogs, carts, pricing and orders are exposed as services rather than tied to a fixed storefront. Developers connect it to whatever front end, search tool or payment provider the business already runs, and add new sales channels or business models without replatforming. Larger companies use it for B2B and B2C selling across several regions and brands.
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