
Triggered emails and one-to-one campaigns from retail data
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Bluecore is aimed at ecommerce marketers who hold large amounts of retail data but use little of it. It builds personalized triggered emails and sends them quickly, based on what each shopper has done. Its focus is turning untapped data into one-to-one campaigns that can show an effect on revenue straight away. Retail marketing teams use it to move beyond batch newsletters. It is a paid platform.
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