Avo
Tracking plans and data quality checks for product analytics teams
Launched yesterdayavo.app
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About Avo
Analytics debt builds up when engineers implement events differently from what product managers planned. Avo replaces the tracking plan spreadsheet with a shared workspace where teams plan, implement and monitor their analytics events. A schema stays in sync with downstream tools, generated code reduces implementation mistakes, and monitoring catches broken events early. Companies such as Ikea, Wolt and Fender use it to keep product data trustworthy.
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