
A/B testing and feature rollout for native iOS and Android apps
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Apptimize is a mobile experimentation platform from Airship. Product teams use it to run A/B tests inside native iOS and Android apps, release features gradually and compare how versions change signups, engagement and retention. Because tests run in the app, changes can be made without waiting for a new store release. Airship, the parent company, adds mobile messaging for an engaged audience across channels. Mobile product managers and developers use it to base design decisions on evidence.
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