Adara
Travel data exchange that powers marketing with booking and search signals
Launched yesterdayadara.com
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About Adara
Hotels, airlines and travel brands use Adara to understand who is planning trips. It is a data exchange that gathers loyalty, search and booking information from hundreds of partners. The company, part of RateGain, says its data is ethically sourced and drawn from billions of searches. Marketers turn those signals into audiences and measure return on advertising spend.
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